Maria Andrea Cabra Ruiz

Marketing Specialist

Bogotá, CO.

About

Dynamic Marketing Specialist with progressive experience across IT services, logistics, food production, and public safety industries. Skilled in digital and relational marketing, brand development, data analysis, and team leadership. Passionate about leveraging analytics and creative strategies to drive engagement, growth, and brand presence.

Work

Impresistem SAS

|

Marketing Specialist

Cota, Cundinamarca, Cundinamarca, Colombia

→

Summary

Responsible for planning and executing digital and relational marketing campaigns for an IT services company offering SaaS, smart cloud, cyber security, and document solutions. Collaborates cross-functionally to enhance brand visibility and customer engagement.

Highlights

Executing marketing strategy across digital channels including social media, email, and web.

Utilizing analytics tools (Google Analytics, Adwords) to measure performance and optimize campaigns.

Education

Universidad de los Andes (Colombia)

Bogotá, Capital District, Colombia
→
Computer Programming

Universidad EAN

Bogotá, Capital District, Colombia
→
Marketing

Universidad Sergio Arboleda

Bogotá, Capital District, Colombia
→
Marketing

Skills

Digital Marketing

Google Analytics, Google AdWords, Facebook Marketing, WordPress, Social Media Marketing.

Marketing Strategy

Brand Development, Merchandising, Relational Marketing.

Data Analysis

SPSS, Microsoft Excel, Decision Making.

Communication & Leadership

Team Leadership, Coaching, Customer Service, Communications.